Client: A boutique home décor and furnishings brand Service: Instagram Organic Growth Timeline: 5 months

The Challenge The client had a small but stagnant Instagram presence — around 2,400 followers, most from early launch giveaways, with barely any engagement or sales attribution. Posting was inconsistent, and there was no clear content strategy tying the feed back to their online store.

What We Did

• Rebuilt the content pillars around three themes: styling inspiration, behind-the-scenes production, and customer homes
• Introduced a consistent posting and Stories cadence, with weekly Reels focused on styling tips
• Ran a targeted hashtag and community-engagement strategy focused on interior design and home niches specifically
• Set up a structured DM and comment response workflow to catch buying intent early
• Optimized the bio and highlight covers to guide visitors directly to the shop

The Results (5 months)

• Followers grew from 2,400 to 18,600 — a 675% increase
• Average engagement rate rose from 1.2% to 6.8%
• Instagram-attributed traffic to the online store increased by 340%
• Direct message inquiries converting to sales grew from roughly 2 per week to 15+ per week

Client Takeaway “We’d tried to grow our Instagram ourselves for over a year and barely moved. Within a few months of working together, we had an actual community — people commenting, sharing, and buying. It changed how we think about the channel entirely.”