3.8x Return on Ad Spend: Scaling a Skincare Brand’s Facebook Campaigns
Client: A direct-to-consumer skincare brand Service: Facebook Ads Timeline: 4 months The Challenge The client was running Facebook ads in-house with a modest budget and inconsistent results — a return on ad spend hovering around 1.4x, barely covering costs. Campaigns were set up with broad targeting and no clear retargeting structure, and creative had not […]
3.8x Return on Ad Spend: Scaling a Skincare Brand’s Facebook Campaigns Read More »